Top Beauty Retail Apps in Bulgaria: Q2 2025 Performance

In the second quarter of 2025, the top beauty retail applications in Bulgaria showcased diverse performance trends. According to data from Sensor Tower, these apps demonstrated varying patterns in weekly downloads and active user engagement.

Mein dm saw its weekly downloads peak at around 8.5K in early May, before experiencing a gradual decline to approximately 4.7K by the end of June. Despite fluctuations, weekly active users remained robust, reaching a high of about 238K in late May.

Notino: profumi e cosmetici displayed a notable spike in downloads mid-June, with numbers hitting 5K. However, active users decreased steadily from 125K in early April to around 55K by the end of the quarter.

DOUGLAS.BG maintained a relatively stable download rate, with figures fluctuating between 1.3K and 2.7K. Active users increased significantly, peaking at approximately 35K in mid-June.

MAKEUP - Beauty without limits experienced a steady decline in downloads, starting at 829 and ending at 443 by late June. Conversely, active user numbers showed a positive trend, growing to about 5.7K.

Lastly, Oriflame showed a consistent decline in downloads, with numbers dropping from 593 to 395. Active user engagement remained fairly stable, with a slight increase to approximately 8K by the end of June.

These insights highlight the dynamic nature of the beauty retail app market in Bulgaria. For more detailed analysis, visit Sensor Tower.